How to add Google Analytics 4 tracking code to ETINU site...
Christine Cahoon Wed 12 Oct 2022 updated: Wed 18 Jan 2023
The ETINU system uses Google Analytics to collect data from each web 'property' to create reports that provide insights into each organisation about how users are coming to their web site and what they are doing. Owners view the reports under their own account set up when their site started using ETINU.
On July 1, 2023, those properties using Universal Analytics will no longer process data and Google Analytics 4 (GA4) will take over. However, to start using GA4, a new property needs to be added in Google Analytics, a new tracking code generated and added onto each page of the site. Following these instructions to Add a Google Analytics 4 (GA4) property (to a site that already has Analytics) will help you set up a GA4 property alongside your existing Universal Analytics property and provide you with the tracking code you need to add to your ETINU web site.
Within ETINU, it is simple to add the new GA4 tracking code by logging in as Administrator. When you login, the Settings (or if it an older ETINU site, Parameters) page is displayed. Go to the Google Analytics Code option and add the code and select Update, as seen in screenshot. No need to replace the old tracking code that's there. It can be removed after 1 July 2023. The system will ensure all pages contains the new tracking code so reports can be generated under the new property.
Although the Universal Analytics reports will be available for a period of time after July 1, 2023, it will not be analysing any data after that date.
To ensure all ETINU sites are using GA4, we have been contacting each of our clients to help them understand the process and, if we have access to their Analytics, creating the new GA4 property, getting the tracking code and adding the code to their site.
1 comment
Christine Cahoon Wed 30 Nov 2022
It is worth noting that the move from Universal Analytics to GA4 is significant. GA4 uses different a data model than the previous version and it will not display the traffic in the same way.
There are some articles that may help:
Universal Analytics versus Google Analytics 4 data -- this article explains the differences between the UA and GA4 data models.
Comparing metrics: Google Analytics 4 vs Universal Analytics -- this article explains the extent to which you can and cannot compare metrics between Universal Analytics and Google Analytics 4.
For more information, browse help topics relating to Migrate from Universal Analytics to Google Analytics 4.